a Magical Sea of Light
With more than 130,000 points of light in Innsbruck’s shopping hotspot, MK Illumination transformed the premiere shopping address in its own hometown into a truly magical sea of lights. A giant golden deer sparkling next to a brilliant white Christmas tree was a tribute to the beauty of Tyrolean nature, and ensured rapturous arrivals at DEZ. Traditional shapes and colors inspired the decoration of the interior.
Warm, appealing, and entirely on-trend, knitted fabric dressed the red and white Arundo reeds that covered the String Lites, which sparkled with 28 giant Christmas Balls suspended from the ceiling. The golden light balls on the ground were not only pleasing to the eye of visitors, but also served as comfortable seating amongst all the pre-Christmas coziness.